2004: 50 Cent took a risk.
2007: That risk earned him $100 million.
Instead of taking upfront cash, he chose equity in a little-known company at the time called Vitaminwater.
It wasn’t the obvious choice. It was bold.
Then Coca-Cola bought Vitaminwater for $4.1 billion.
And 50 Cent walked away with a $100+ million payday.
What’s the lesson?
1. Think long-term
2. Take calculated risks
3. Have vision and patience
4. Equity can be more powerful than immediate cash
Entrepreneurs and investors, remember:
→ Sometimes the biggest rewards come from betting on the future rather than opting for short-term gains.
